The 2020 property management sales landscape is something that most of us couldn't imagine in 2019. Terms like 'social distancing' weren't even a blip on the radar for most people—and certainly not something we thought we'd actually be doing! Sales trends have also changed to reflect this new normal as March brought with it this unexpected storm.
As a billion-dollar company, HubSpot has a unique opportunity to measure consumer trends from the many users of it's CRM and COS. What they're finding so far is fewer people are spending money right now—while at the same time, they are spending more time than ever on the websites of the companies they are interested in.
With sales slowing—but experts predicting a sharp uptick for property management businesses after this is over—now is a good time to do a little spring cleaning of your sales processes and documentation before things start moving faster.
Here are some actionable steps all property management companies can do right now to prepare for increased sales as states work to reopen their doors.
Seriously, do it. If you don't document your sales process, how will you measure which elements are working and not working? Geekly Media is going through this process right now.
If you have a documented process, you can track when people drop out. If they almost always drop out after the third call, it is time to look at what might be going wrong during that call.
Your property management marketing and sales messaging should be in alignment. If you change your sales messaging, you need to be sure that your marketing message is similarly updated—or you risk confusing and frustrating your leads when they get to the sales team. If your marketing is focused on the benefits of a property manager during COVID-19, make sure this is translated to your sales team to seal the deal.
In fact, your sales and marketing team should regularly touch base. The sales team is where leads are passed off to, and they should be tracking why leads fail out of the sales process and end up lost. By tracking this data and giving it to marketing, your marketing team can help to address these issues either by changing who they are targeting or changing what constitutes a qualified lead.
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HubSpot thought the same thing and has some really great tools such as online sales playbooks and knowledge bases that you can use. These property management tools make it easy for a member of your team to find the right answer in seconds while on a call with someone. Make it easy for your sales team to eliminate the "I'll have to get back to you" response when they have full access to the tools they need to succeed in an easy-to-use and access format.
In addition to playbooks and knowledge bases, it might be time to make some simple upgrades and implement video into your sales strategy with a tool like Vidyard that allows users to track opens and engagement on their videos quickly, so you have near-instant feedback on what's working for your video content.
If these tips have been helpful, you'll find even more to apply to your current sales strategy when you download your copy of the Business Development Handbook for Selling During Social Distancing. These tips are designed to give you the insight you need to hit the ground running and navigate a newly-remote sales landscape. Help yourself close the property management leads coming in right now: every lead counts!
You may even find that this new way of selling isn't something you want to move away from when our nation is officially back open for business. Many property management companies have learned to successfully sell without contact to keep their employees safe well before this. Give our guide a read and contact us if you'd like to learn how we can help you automate your sales process!