By now, you should know we are big fans of automation. From property management marketing to your workflows, property management process automation is the key to growing your business and better serving your customers.
What does it mean to automate? Imagine your best property management tools on auto-pilot. You're still there to direct, monitor, and engage. However, when it comes to keeping your business on task and finding new leads, your systems do the work for you. Yeah, we thought it was a gamechanger too!
Let's look at how automation helps bring both worlds together to help you work smarter—not harder!
Your CRM (Customer Relationship Management) system is one of your most crucial property management tools. It helps you keep track of property owners, tenants, vendors, and the services you provide. It also tracks communication, responses, behaviors, and metrics. A robust CRM is the heart of maintaining connections through your property management business.
Your sales team spends considerable time with your property management CRM every day. How do they spend that time? If they're bogged down in manual tasks like data entry or running reports, they're wasting valuable time.
Automating routine CRM tasks allows your sales team to benefit from the information tracked in your software system. Instead of doing things that a process program can accomplish, your team focuses time and attention on building relationships with leads and serving your current property owners and tenants.
Use CRM automation to:
Even with these many benefits, automating your CRM makes you only half as powerful, responsive, and efficient as you could be when growing your property management business. Adding automation to your marketing strategy completes you and sets you up for more success through workplace-wide synergy.
If automated workflows can make your property management tools and internal processes more efficient, then it makes sense that the same idea can apply to your property management marketing strategies.
The less manual work you do, the more business you can handle. When your marketing team spends less time manually managing your marketing tactics, they have more time to connect with leads and convert them into new doors.
When your marketing strategy works well, it helps potential clients find their way through the marketing lifecycle. From driving new traffic to helping leads find their way into your funnel, automation helps new doors come to your door—with less effort spent on getting leads and more time available for closing leads.
What can automation when applied for your marketing efforts? Here are a few perks:
Is there such a thing as "too much" automation? In our opinion, no!
When your property management tools (your newly automated CRM) and your property management marketing plan work together, you have a powerful business-growing machine. As your sales and marketing strategies align, your business can experience a higher retention rate and better sales!
Want to know more about CRMs? Check out these blogs.
Maximize the power of your property management tools when you apply automation to both your CRM and marketing workflows. If you've experienced the efficiencies of automation for one system, it's time to double down on automation. If you haven't yet jumped into automated workflows, now is the time!
Let Geekly Media help you amplify your ability to serve current owners and tenants better while growing your business. Schedule a quick demonstration with the Geekly Media team to see how it can put your business to work for you—rather than the alternative.