Listen to the article
Managing multiple single-family rental properties? You’re likely using Propertyware to keep everything organized—properties, leads, buyers, renters, you name it. Propertyware aims to be the go-to tool for property managers, covering the unique needs of this dynamic industry.
But let's be real—no single software can do it all. That’s where integrations come in. Thanks to Propertyware's open API, developers have created powerful tools that connect with Propertyware, even handling inbound marketing and property management automation. In this post, we explore how the right integration can help you automate and grow your property management business.
7 Tasks to Automate For Your Property Management Company
1. Collections
Managing late rent payments can be a huge drain on your time and resources. That's why our Property Management Operating System (PMOS) steps in precisely when you need it most.
When a tenant’s payment becomes overdue in your property management software, like Propertyware, our system kicks into action through API integration, triggering a series of automated collections processes in HubSpot.
How Our Collections Automation Works!
Trigger-Based Automation: As soon as a tenant’s rent is marked late in Propertyware, our API integration pulls that data into HubSpot, kicking off the collections process.
Automated Communications: PMOS sends a sequence of personalized, automated communications to the tenant, reminding them of the overdue payment and offering convenient options to pay.
Escalation Process: If the rent remains unpaid, the system automatically escalates the issue, sending follow-up reminders and notifications, and alerting your team for any necessary intervention.
Estimated Time Savings:
With Geekly’s PMOS handling late rent collections, property managers can save up to 10-15 hours per month that would otherwise be spent on manual follow-ups and reminders, allowing you to focus on more critical aspects of your business.
2. Lease Expirations and Renewals
Handling lease expirations and renewals is time-consuming work! That’s why we designed our PMOS automation to streamline this process, kicking into gear right when a lease is nearing expiration. Integrated seamlessly with your property management software, our system automates the entire lease renewal process for you.
How Our Lease Renewal Automation Works!
Automated Notifications: When a lease is approaching its end date, our API integration pulls that information into HubSpot, triggering a renewal process.
Renewal Offers Sent: The system automatically sends personalized renewal offers to tenants, providing them with easy options to renew their lease.
Tracking and Follow-Up: If there’s no response, PMOS continues to track the lease status and sends follow-up reminders, ensuring no lease slips through the cracks.
Estimated Time Savings: By automating the lease renewal process, property managers can save approximately 15-20 hours per month, freeing up time to focus on other critical business tasks.
3. Move-In and Move-Out Automation
Automate the process of turning over properties and handing keys over from old tenants to new ones! When you don't have to be there physically, you can save yourself considerable time—and keep your days off-market low. It's also convenient for your customers, who can rely on technology for real-time notifications and instructions for self-service as they vacate the property or receive their new keys.
How Our Move-In and Move-Out Automation Works!
Trigger-Based Automation: When a move-in or move-out date is set in your PMS, our API pulls that data into HubSpot, initiating the process.
Automated Communications: PMOS sends personalized communications to tenants, providing detailed instructions for their move-in or move-out, ensuring a smooth transition.
Task Management: The system automatically assigns tasks to your team, from inspections to key collection, keeping everyone on track.
Estimated Time Savings: By automating these processes, property managers can save 10-15 hours per month, reducing the manual workload and enhancing operational efficiency.
4. Property Management Marketing Metrics
The technology built into HubSpot enables you to gain valuable insights that can help you grow your business. With the data collected, it can provide intelligent and actionable business reporting. '
No longer are you just collecting data—you’re harnessing it to drive growth. We harness the power of HubSpot to offer insights that are not just intelligent but actionable, providing you with customizable dashboards that give you real-time analytics tailored to your property management business.
Imagine automating your key marketing metrics like lead conversion rates, tenant retention, and marketing campaign ROI. These insights allow you to adapt your strategy on the fly, ensuring you’re always ahead of the game. Whether it’s adjusting your ad spend or fine-tuning your tenant outreach, HubSpot provides the clarity you need to make data-driven decisions that lead to real results.
By automating these metrics, we help you focus on what matters most—growing your business and delivering exceptional service to your clients.
5. Put Property Maintenance on Auto-Pilot
Third-party property management maintenance software can revolutionize how you handle property upkeep. These cloud-based platforms connect contractors, property managers, and tenants in a seamless, transparent system.
Through automation, maintenance requests are instantly assigned to the right service provider, tracked in real-time, and followed up with automatically. This ensures that issues are addressed promptly, reducing downtime and keeping properties in top condition. Automating these processes not only improves efficiency but also enhances tenant satisfaction and helps turnover properties faster for new occupants.
With streamlined property management tools, you can keep your properties well-maintained even when you're not there—and turn over your properties quickly for new tenants or owners.
6. Lead Generation and Lead Nurturing
Does important information from prospective property owners get lost between sticky notes, your desktop, and phone conversations? Property management leads acquisition and nurturing can be the most time-consuming part of your business, as well as the largest financial drain.
Guiding leads effectively through the sales funnel is crucial for closing deals. Geekly Media’s Sales Enablement service equips your team with the tools and strategies needed to track and nurture leads based on real-time data. By automating workflows and aligning the stages of your sales with the buyer’s journey, we ensure that no opportunity is missed.
Our tailored property management industry approach not only increases your deal closure rate but also enhances the efficiency of your entire sales process. Let’s optimize your sales cycle and turn more prospects into satisfied clients.
7. Marketing
Many property owners are great at acquiring their properties but aren't sure how to get the word out about their availability. The further the reach of your marketing, the more qualified tenants you can bring to the table. Geekly Media's property management marketing automation helps you optimize your property management website for leads.
At Geekly Media, we craft campaigns for our property management partners like realtor referral programs, marketing email drips, and more with greater cross-platform fluidity than ever before!
The power of property management marketing automation is that it not only optimizes your current marketing efforts, it also enhances them with strategies that are proven to drive sales. It's specifically designed for property managers by property managers. With this service, your marketing campaigns will finally start to see the legitimate traction your business deserved from the start.
Automation Is Power in Property Management
There's a popular phrase about bear evasion that also applies to property management. "You don't have to outrun the bear; you just have to run faster than the guy next to you."
Too often, we see that our property management partners are spending most of their daylight hours doing just that—struggling to outrun the competition and keep their business afloat. This is precisely why Geekly Media developed property management systems to automate your daily operations and marketing—so that you can focus on acquiring more doors and expanding your business. Instead of outrunning the bear, you are the bear.
If you're ready to bring your property management inbound marketing and process workflows to the next level through automation, look no further! Geekly Media has everything you need to modernize your Propertyware setups.
3 min read
