What is the ReGeek
methodology?
ReGeek is what we call our content repurposing methodology. It's the process of taking existing content — like blogs or videos — and repurposing it across social media and other places on your website. It's all about taking your high-quality content and getting more eyes on it across the world wide web.
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Reduce, Repurpose, ReGeek
Do you ever feel like you must constantly create fresh content to keep up with the race toward ranking #1? You spend hours churning out quality content, only to turn around and do it all again. It can seem like a never-ending cycle.
We have good news! With content repurposing through our ReGeek methodology, you can spend less time creating new content and get more people to see your content.
How does ReGeek work?
Reusing quality content has become the ideal way to skyrocket your business growth. Our repurposing process (called ReGeek) takes a long-form piece of content and converts it into a new format, like a video, an infographic, snippets of your blog post for social media, and more. With "new" formats of existing content, it’s time to promote it on your social media platforms and other places on your website.
Not only does that put the same quality content in front of more people, but you also give your audience more ways to consume the information in a way that lines up with their learning style.
So . . . what does that mean, (in plainer Geek Speak)?
Reduce
Reduce the amount of new content created on an ongoing basis. More “new” stuff isn’t always better for SEO!
Repurpose
Reformat existing content into videos, content offers, infographics, social snippets, and more.
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ReGeek
Redistribute reused and reformatted content to more audiences. Google sees freshly published “repurposed” content as “new!”
Reduce
Reduce the amount of new content created on an ongoing basis. More “new” stuff isn’t always better for SEO!
Repurpose
Reformat existing content into videos, content offers, infographics, social snippets, and more.
ReGeek
Redistribute reused and reformatted content to more audiences. Google sees freshly published “repurposed” content as “new!”
Why Is Content Repurposing Important?
A content repurposing strategy makes it much easier to scale your business. As part of an advanced inbound marketing strategy (through our
Hey, Geekly! methodology), you can grow your business faster with less effort and less money.
Since you don’t have to create as many new pieces of content from the bottom up, you can focus on finding out more about your customers — where they hang out, what questions they ask, what types of content they consume — and meet their needs in more than just one way.
- Content Production
- Social Media Marketing
- Paid Advertising
- Chatbot, Knowledge Base, & FAQ
Scale Your Content Production
Market domination is within reach, but it won’t happen tomorrow (probably). Reaching your market requires a significant amount of content, yet most companies don’t have the resources to manage more than a blog or social post per week without help.
So, what’s the solution? Through our Hey, Geekly! methodology, you find and answer customer questions, create “base” content pieces, then scale your message with our ReGeek process.
-
Do you already have content ready to reach the masses? We make it possible to apply the ReGeek process separate from Hey, Geekly!
-
ReGeek-ing is simple enough that any team member can quickly learn how to produce, repurpose, and schedule social content at a pace that will quickly outpace competitors in your market.
-
This means you can stop the spinning wheel of constantly needing a high volume of new content.
-
The ReGeek process repackages your message, including Lengthening and Strengthening existing long-form content, then delivers it to the right place, at the right time, and in front of the right audience.
-
Plus, you’ll see your audience grow even faster when your social media advertising budget reaches an expanded audience to help your message connect with your ideal customer.
Use Your Social Platforms to Build Relationships
If you are only posting great content on your website (and you should be), then you are missing out on an opportunity. Social media marketing helps cast your net wider. Social media platforms act as an additional mouthpiece for your company’s message and allow your audience to connect with your business on a deeper level.
Here are some ways social media marketing can help your business . . .
- Build relationships with your customers. Answer questions and engage with customers on neutral grounds.
- Put your message out to everyone. Maybe “everyone” is an exaggeration, but almost 4 billion people use some type of social media platform, and that number is growing every day.
- Delight your customers. If people have a question or a complaint, they take to social media to let their voices be heard. Are you there to hear it?
- Control the narrative of your business and reputation. Harness the power of social media to control the story and build your brand.
- Boost your SEO efforts. Linking to your website, blog posts, and landing pages can drive more traffic to your website.
Get the Leads You Need Right Now
Scaling your marketing efforts is no easy task. While inbound marketing is a powerful and effective approach, it takes time and patience. If you need customers right now, you need paid ads. The good news is that Geekly Media can help.
Our Paid Ad Geeks will create a strategy to help focus your advertising to start an almost-instant flow of traffic. Then, we use HubSpot’s powerful analytics tools to retarget the ad so leads never get lost. Let the Geekly Media team take the guesswork out of your advertising, so you can focus on closing higher-quality leads.
- Perform a Competitor Analysis. By dissecting what your competitors are doing – or are not doing – you can get major insights into what’s expected (and possible) on your social media feeds.
- Identify the Core Ideas You Want To Share. The type of content you share will vary from niche to niche. (Yoga teachers and model railway enthusiasts have different needs)! However, the core principle is the same: content needs to add value.
- Pick Your Social Media Platform. Surveys suggest users on Instagram and Facebook are actively looking for brands to connect with, meaning they want to find brands like yours!
- Create Your Snippets. Once you’ve created your snippets, look at how you can turn one snippet into multiple pieces of content.
- Look For More Repurposing Opportunities. Take a look at the snippets you’ve created and see what other types of content you could turn them into.
Apply Integrated Service Automation
Think about the last time you visited a website for the first time. Were you ready to speak to a live human right away? If so, that's great! However, many people prefer to hunt and peck for information on your website before contacting a human to become a buyer.
That's where Integrated Service Automation comes into play. With these resources, visitors can choose to interact with a chatbot or explore Knowledge Base Articles and FAQs to find answers to the questions that led them to your website in the first place.
Getting people the answers they seek helps them build confidence in you as the expert!
- Help visitors have a better experience on your website
- Make it more efficient to respond to qualified leads and close more deals.
- Establish yourself as the authority in your industry
- Use Personable Chatbot Interactions. Chatbots are one of the best ways to give visitors a "personable" interaction experience on your website (without a human monitoring the site 24/7).
- Turn blogs into Knowledge Base Articles or FAQs. Knowledge Base Articles and FAQs help potential buyers find the answers they need to make a purchase.
- Help visitors find what they need with Dynamic Search Queries. HubSpot can generate a ticket that goes to a team member who can find the answer and respond to a visitor's question.
Scale Your Content Production
Market domination is within reach, but it won’t happen tomorrow (probably). Reaching your market requires a significant amount of content, yet most companies don’t have the resources to manage more than a blog or social post per week without help.
So, what’s the solution? Through our Hey, Geekly! methodology, you find and answer customer questions, create “base” content pieces, then scale your message with our ReGeek process.
-
Do you already have content ready to reach the masses? We make it possible to apply the ReGeek process separate from Hey, Geekly!
-
ReGeek-ing is simple enough that any team member can quickly learn how to produce, repurpose, and schedule social content at a pace that will quickly outpace competitors in your market.
-
This means you can stop the spinning wheel of constantly needing a high volume of new content.
-
The ReGeek process repackages your message, including Lengthening and Strengthening existing long-form content, then delivers it to the right place, at the right time, and in front of the right audience.
-
Plus, you’ll see your audience grow even faster when your social media advertising budget reaches an expanded audience to help your message connect with your ideal customer.
Use Your Social Platforms to Build Relationships
If you are only posting great content on your website (and you should be), then you are missing out on an opportunity. Social media marketing helps cast your net wider. Social media platforms act as an additional mouthpiece for your company’s message and allow your audience to connect with your business on a deeper level.
Here are some ways social media marketing can help your business . . .
- Build relationships with your customers. Answer questions and engage with customers on neutral grounds.
- Put your message out to everyone. Maybe “everyone” is an exaggeration, but almost 4 billion people use some type of social media platform, and that number is growing every day.
- Delight your customers. If people have a question or a complaint, they take to social media to let their voices be heard. Are you there to hear it?
- Control the narrative of your business and reputation. Harness the power of social media to control the story and build your brand.
- Boost your SEO efforts. Linking to your website, blog posts, and landing pages can drive more traffic to your website.
Get the Leads You Need Right Now
Scaling your marketing efforts is no easy task. While inbound marketing is a powerful and effective approach, it takes time and patience. If you need customers right now, you need paid ads. The good news is that Geekly Media can help.
Our Paid Ad Geeks will create a strategy to help focus your advertising to start an almost-instant flow of traffic. Then, we use HubSpot’s powerful analytics tools to retarget the ad so leads never get lost. Let the Geekly Media team take the guesswork out of your advertising, so you can focus on closing higher-quality leads.
- Perform a Competitor Analysis. By dissecting what your competitors are doing – or are not doing – you can get major insights into what’s expected (and possible) on your social media feeds.
- Identify the Core Ideas You Want To Share. The type of content you share will vary from niche to niche. (Yoga teachers and model railway enthusiasts have different needs)! However, the core principle is the same: content needs to add value.
- Pick Your Social Media Platform. Surveys suggest users on Instagram and Facebook are actively looking for brands to connect with, meaning they want to find brands like yours!
- Create Your Snippets. Once you’ve created your snippets, look at how you can turn one snippet into multiple pieces of content.
- Look For More Repurposing Opportunities. Take a look at the snippets you’ve created and see what other types of content you could turn them into.
Apply Integrated Service Automation
Think about the last time you visited a website for the first time. Were you ready to speak to a live human right away? If so, that's great! However, many people prefer to hunt and peck for information on your website before contacting a human to become a buyer.
That's where Integrated Service Automation comes into play. With these resources, visitors can choose to interact with a chatbot or explore Knowledge Base Articles and FAQs to find answers to the questions that led them to your website in the first place.
Getting people the answers they seek helps them build confidence in you as the expert!
- Help visitors have a better experience on your website
- Make it more efficient to respond to qualified leads and close more deals.
- Establish yourself as the authority in your industry
- Use Personable Chatbot Interactions. Chatbots are one of the best ways to give visitors a "personable" interaction experience on your website (without a human monitoring the site 24/7).
- Turn blogs into Knowledge Base Articles or FAQs. Knowledge Base Articles and FAQs help potential buyers find the answers they need to make a purchase.
- Help visitors find what they need with Dynamic Search Queries. HubSpot can generate a ticket that goes to a team member who can find the answer and respond to a visitor's question.
Grow your business the smartest way. Speak to a Geek today!
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Schedule below and speak to a Geek, today!
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