Your Guide to Everything Property Management SEO

Web design isn't just for looks! Ensuring that your property management website is informative, responsive, AND beautiful is just some of what a good property management website needs to be. From the bones up, your site should be focused on a great experience for the end-user. 

You'll also want to pay attention to:

• Speed: A slow website is a sure way to ruin other SEO efforts.
• Your site structure: Information should never be more than three clicks from home.
• Your components: Your meta, URL, and accessibility elements are all relevant.
• How functional your site is: User experience across devices will affect your website's rating on search engines.

A property management website that is both user friendly and fast will help not only your SEO but your leads as well.

Not sure how the end-user feels about your site? Ask them! Using heatmapping or on-page surveys will help you get user input that could identify things that are easy to miss on the other side.

While not weighted as highly as user experience, your content is a key player in your property management SEO strategy. Content answers the questions that rental property owners are searching on the net, making your site relevant and helpful. Content also has a ton of contextual clues that help search engines know what your site is about.

Your main page content, landing page content, and blogs all play a role in SEO. Even the content that is not hosted on your site plays a part: links to your site and their text are a huge SEO booster. How do you get SEO content right?

• Don't only use exact keywords; use plenty of contextual keywords.
• Don't stuff keywords—this will hurt you.
• Ensure your content is informative, well researched, and long enough to thoroughly cover the entire topic.
• Include internal and external links to more information to educate and enrich your visitors.

When working on your SEO, it is smart to pay attention to what hurts SEO as well as what helps it. If you don't look for the things that will hurt, you could be spinning your wheels for a long time. What hurts SEO?

• Duplicate or stolen content: When something isn't unique enough, Google won't index it because they aren't sure what content deserves ranking.
• Poor user experience: Links that hop around as the page loads and images that slow down that page entirely.
• Anything 'Black-Hat SEO': If it feels like cheating, it is—don't do it!