What Is Organic Search Engine Optimization for Small Businesses?

Updated March 17, 2023

There has been a dramatic shift in how people look for and purchase local services. More people now have access to high-speed internet, which is a significant factor in this change. As a result, everyone, from old-school real estate firms to the latest consulting startup, is working to boost their online profile.

So, how can you get your website to rank higher on Search Engine Results Pages (SERPs)? One obvious solution is search engine optimization (SEO) for small businesses.

(SEO) refers to a collection of strategies used to improve a website's rankings. Optimization strategies help deliver more leads to your website to help you spend less time on cold calls and other less-effective marketing efforts. Implementing good SEO tactics delivers free, organic traffic to your website!

This blog will explain the value of search engine optimization and how you can benefit from advanced SEO techniques.

What Is Organic Search Engine Optimization?

So, what is organic search engine optimization? Website optimization for small businesses (including real estate companies, roofing contractors, property managers, and more) is often called "organic SEO" or simply "SEO." Optimizing your business website for relevant queries requires a combination of practical search engine optimization and local SEO strategies.

As a real estate broker, roofer, or company owner, you can employ SEO strategies to boost your online visibility and attract new customers looking for the service you offer in your area. The goal is to raise recognition of your business, brand, or specific services so that others will want to learn more about your offer.

The Future of Search for Small Businesses

While modern search engines have progressed beyond the use of simple keyword phrases and online forms, their capabilities are only just starting to be realized. Future search engines will include novel user interactions, including speech-to-text, voice assistants, chatbots, and more.

Consider the process of finding a restaurant using Google Maps as an example. When people search for a place to eat or a roofing contractor, they don't have to type in a Google search. Instead, they can use the map app and zoom in to look at nearby restaurants or business locations for ideas. 

Companies will continually need to apply more development and innovation in search engines in the future because the demands of the individual using the search engine will always be front and center in developing a successful engine. Therefore, businesses can benefit from advanced SEO techniques to stay updated on current search engine algorithms and user preferences and behavior when looking for real estate services. 

Factors That Can Help Improve SEO Success

SEO comprises three main components: technical, on-page, and off-page. Let's examine their significance below and what you can do to improve your SEO success!

Fix Technical Issues

What is the first step in search engine optimization? If you want search engines to crawl quickly, index, and interpret your site content, optimizing the technical aspects of SEO on your website is crucial. Analyzing and improving your site's technical SEO includes optimizing your site and content structure or building a sitemap.  

Fine-tuning the technical aspects of your website should take place before moving on to other areas of SEO, like keyword research and link development.

Optimize On-Page SEO on Your Website

On-page SEO assists search engines in analyzing your website and the information associated with it to determine whether a searcher's query is related to your site. Google's algorithm is continually updated to better comprehend a searcher's intent and produce search results that fit that user's demands. Optimizing on-page SEO components include content, videos, and other visual elements.

Improve Off-Page Performance

In addition to on-page SEO elements, businesses use off-site or "off-page" SEO strategies to improve search engine rankings. 

Off-page SEO criteria, such as backlinks and reviews, account for significant ranking weight in Google's algorithm. Though algorithms and other elements used in rankings are constantly evolving, off-page SEO plays a significant role now. Therefore, optimizing your off-page strategy is important to build the domain's authority, relevance, trustworthiness, and reliability.

The Importance of a Strong Content Marketing Strategy

You've probably heard that content is king. Even today, content holds significance regarding SEO.

In addition to being educational, engaging information also keeps readers interested. Good content makes the reader curious and, with proper optimization, can even guide the user to make a purchase. 

Knowledgeable digital marketers recognize the importance of high-quality content in their campaigns, and their savvy customers know the value of this kind of material. In addition, Google prioritizes content that answers customer questions. If you're not using optimized content as part of your real estate SEO strategy, you're leaving money on the table.

Write Content For People, Not Bots

Yes, strong content can help you improve your SEO rankings. However, writing for the user first and then for search engine bots is crucial. In fact, in the fall of 2022, Google released the Helpful Content update. The prioritization of helpful content boosts the rankings of pages where visitors find answers they need through informative content. 

Likewise, Google can suppress pages that don't meet the "helpful" content criteria and primarily target keywords and gimmicks to influence rank increases. That means the content you create must be engaging and helpful for readers. 

Make Sure Content Is Unique

Along with "helpful," your website content must be unique (or customized). Google can recognize blogs, web pages, FAQs, and other content on your site that is too closely related to content on other websites — or other pages within your own site.

For example, creating multiple pages to target different locations but only changing location keywords without adjusting the bulk of the text on the page can lead to Google de-indexing those pages or penalizing your site for duplicate content.

Generating fresh content is crucial to keeping search engines happy, but it can be a challenge to come up with unique topics or words. If you're struggling with content and how to optimize it for search engines, Geekly Media can help!

Work With an Agency to Apply the Best Advanced SEO Techniques

It is crucial to assess and monitor SEO effectiveness in almost every industry, including the real estate industry, roofing, consulting, property management, and others. However, we understand that keeping track of technical, on-page, and off-page SEO tactics can be overwhelming — in addition to running your business and building relationships with clients. 

Geekly Media has years of experience helping companies build successful inbound marketing and SEO strategies. We're on top of the latest Google updates and here to help you apply the most advanced SEO techniques that help grow your business. Learn more about how we can help when you reach out to Speak to a Geek!

Optimize your business operations with our free  "Game Plan for Success!"