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If you run a business, you’ve probably heard of HubSpot—but what exactly does it do, and why do so many companies rely on it? At its core, HubSpot is a powerful CRM (Customer Relationship Management) platform, but it’s much more than that. It acts as a Business Operating System (BOS) that helps businesses streamline marketing, sales, customer service, and operations—all in one place.
As a HubSpot Agency, we specialize in helping businesses implement, optimize, and make the most of HubSpot’s features to drive growth and efficiency. Whether you're just getting started with CRM software or looking to scale your operations, understanding how HubSpot works can be a game-changer.
In this guide, we’ll break down what HubSpot is, how it helps businesses grow, and the key pros and cons you need to know before diving in. Let’s get started!
What are the Pros and Cons of HubSpot?
If you’ve been searching for a marketing automation tool, sales CRM, customer service solution, or even a CMS, you’ve probably come across HubSpot. It’s an all-in-one platform designed to streamline operations, improve efficiency, and help businesses grow—but is it the right fit for you?
As a HubSpot Diamond Agency, we work with HubSpot every day and know the platform inside and out. We’re big fans (obviously), but we also know that no tool is perfect—just really close. Before diving in, it’s important to understand both the strengths and limitations of HubSpot so you can make the best decision for your business.
So, here's the good and the bad when it comes to HubSpot.
4 of HubSpot's "Pros"
We're big fans of HubSpot for sales teams and marketers, and here are just a few things we consider its top selling points for any business considering this CRM.
1. Omnichannel Marketing & Revenue Attribution
HubSpot isn’t just another marketing tool—it’s built to support omnichannel marketing and automate complex workflows with ease. Whether you're managing email campaigns, social media, or PPC ads, HubSpot streamlines your marketing while giving you highly accurate revenue attribution so you know exactly what’s driving results. No more guessing which efforts are paying off—HubSpot tracks it all.
2. A Smarter, More Action-Oriented Sales CRM
HubSpot’s user-friendly, customizable, and insight-driven CRM is designed to help sales teams close deals with less effort. It provides industry-leading transparency, productivity tracking, and revenue forecasting. This helps your team always know what’s working and where to focus.
With built-in automation and data-driven recommendations, it keeps your sales pipeline flowing smoothly while pushing your team to achieve the best results with minimal friction.
3. Includes Customer Service & Data Quality Tools
HubSpot offers customer service tools and data quality management, giving you a 360-degree view of your team and customers. Built-in reporting, automation, and customer insights help businesses better understand their audience, refine their approach, and create a more personalized experience at every touchpoint.
4. A True All-in-One Business Operating System (BOS)
Most businesses rely on a patchwork of tools that don’t communicate well, requiring tedious report gathering and cross-platform data interpretation. Not HubSpot.
It’s more than just a CRM—it’s a Business Operating System (BOS) that centralizes everything. You can find marketing automation and operational processes to sales, customer service, and revenue management all in one place.
You can even host your website directly on HubSpot, making it the ultimate all-in-one platform for running and growing your business.
4 of HubSpot's "Cons"
While we could talk all day about HubSpot’s strengths, we also know it’s not a perfect fit for every business. Here are three potential drawbacks to consider before diving in.
1. A Blank Slate Can Be Overwhelming
HubSpot is incredibly flexible—it can be molded into whatever your business needs. However, this level of customization can lead to analysis paralysis or overcomplicated processes.
For example, in the same system where you’re managing inbound leads and marketing your properties, you can also fully automate lease renewals, expirations, and even retention strategies to reduce churn. The possibilities are endless, but without a clear strategy, it’s easy to get lost in too many options.
2. It’s Not a Silver Bullet—Adoption Is Key
No tool (no matter how powerful) can magically fix broken processes. HubSpot provides automation, data tracking, and a centralized system. But, its success depends on how well your team adopts it.
If your team isn’t fully bought into the workflows, automation, and processes you’ve built, you won’t see the results you’re hoping for. The best way to avoid this pitfall? Plan your sales, marketing, and operational automation efforts carefully and get buy-in from your team early on.
The more aligned your team is, the more HubSpot will work for you.
3. You Might Need Some Expert Help
HubSpot is designed to be user-friendly, and even small businesses with limited resources can manage it successfully. However, it also offers some of the most advanced automation and integration tools on the market—which might require a little outside help.
Whether you need a custom-coded workflow, a complex integration, or help setting up advanced automation, having an expert in your corner can make all the difference. The good news is HubSpot Partner agencies like Geekly Media are here to help you maximize every feature and make HubSpot work for your business.
Why We Recommend HubSpot vs Salesforce
The HubSpot vs. Salesforce debate is like Apple vs. Microsoft. Both are powerful, but one is built for ease of use, while the other often requires extra effort to manage.
The biggest difference is HubSpot is a unified, user-friendly platform designed from the ground up to work seamlessly. Salesforce, on the other hand, is a collection of acquired tools that can feel disconnected and complicated to navigate. Even the most basic implementations require an admin.
Switching between features in Salesforce often feels like jumping between entirely different platforms, with different interfaces, settings, and workflows that don’t always communicate well with each other. This lack of consistency can make even simple tasks feel frustrating and inefficient. With HubSpot, everything flows together effortlessly to support your business growth.
Here's why we recommend HubSpot over Salesforce:
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Easy to Use & Visually Appealing: HubSpot’s intuitive interface makes it simple for teams to adopt and start using immediately.
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Designed for Continuous Improvement: HubSpot constantly evolves, rolling out updates and new features that improve functionality.
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A True All-in-One System: HubSpot integrates marketing automation, sales CRM, customer service, and even website hosting into one cohesive platform.
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More Cost-Effective: HubSpot offers transparent pricing that scales with your business. With Salesforce, hidden costs for admin support, integrations, and add-ons can add up fast.
Salesforce is a powerful tool, but it wasn’t built with user experience in mind. If you want a scalable, all-in-one CRM that’s easy to use, HubSpot is the way to go. And if you want to get the most out of HubSpot, Geekly Media is here to help.
How Can HubSpot Help My Business?
Marketing automation is essential for scaling your business efficiently, but managing multiple tools and workflows can be overwhelming. Without the right system, teams often spend more time juggling software than actually executing campaigns and closing deals.
That's where HubSpot can help your business. HubSpot simplifies marketing automation by bringing everything under one roof. From email marketing and lead nurturing to campaign tracking and workflow automation, HubSpot makes it easy to streamline your marketing efforts without relying on multiple disconnected tools. The platform enables businesses to automate repetitive tasks, personalize customer interactions, and track performance—all from a single, user-friendly dashboard.
Let Us Help You Learn More About "How HubSpot Can Help My Business"
We recommend HubSpot because we understand the value it can offer to your business. If you're ready to learn more about how HubSpot can help your business or how to get the most out of the platform, reach out to Speak to a Geek!
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