What is ChatGPT (and Should You Use it for Content)?

If you haven't heard by now, ChatGPT has arrived. It came on the scene in late November 2022, and it's been a hot topic of conversation in various capacities, including marketing, customer service, and wondering if it will one day take over the world. 

That last one might be a stretch . . . or is it? 

Regardless, the use of AI (artificial intelligence tools) is likely here to stay, so today, we talk about the AI "elephant" in the room: ChatGPT. What is it, and should you use it to create SEO content marketing pieces? Here's what our Geekly Media experts have to say about AI for content marketing!

What is ChatGPT?

ChatGPT is an artificial intelligence (AI) language model developed by OpenAI based on the GPT-3.5 architecture. It's designed to understand and generate natural language, allowing it to converse with users in a way that's almost indistinguishable from a human conversation.

The AI model is trained on a vast amount of data, including books, websites, and other written content. This enables it to generate responses to any given prompt, mimicking the human language and understanding the context of the conversation.

How Does ChatGPT Work?

ChatGPT works by analyzing a user's input, breaking down the language, and generating a response based on the context of the conversation. It can understand and interpret questions, commands, and statements and provide a relevant, informative, and engaging response.

The AI model uses deep learning algorithms, which allow it to continue learning from new data and improve its responses over time. This means that the more it's used, the more accurate and relevant the responses become.

Should I Use ChatGPT to Create Content?

"Should I Use ChatGPT" is a big (and now common) question for small businesses looking for help with SEO-driven content. Should you use ChatGPT? If so, how should you use it?

The goal of any inbound marketing strategy is to improve a website's search engine results and generate more website traffic. No matter what tools you use to accomplish these goals, make sure you're working toward them! 

There are many benefits of using AI tools, but it's also crucial for marketers to beware of some of the limitations of ChatGPT and other similar tools. 

The Benefits of Using ChatGPT for Content Marketing Creation

ChatGPT can be an excellent tool for content creation, especially when used with a human-driven strategy. One of the most significant advantages of using ChatGPT is its ability to generate large volumes of content quickly and efficiently. This can be especially helpful for small businesses struggling to come up with new ideas or facing tight deadlines.

Another advantage of using ChatGPT is its ability to generate content that is informative and engaging and likely to rank high in Google search results. In addition, the AI model can analyze and interpret complex data, breaking it down into easy-to-understand language that is suitable for a wide range of audiences.

The Downsides of Using ChatGPT to Write Content

Despite its many benefits, ChatGPT does have some limitations when it comes to content creation. One of the most significant downsides is its lack of creativity. While the AI model is excellent at generating content based on existing data, it lacks the human touch needed to create truly unique and creative content.

Another limitation of using ChatGPT for content creation is its inability to fully understand the nuances of language. While it can generate accurate responses based on the context of the conversation, it may not always understand the underlying emotions or intent behind a particular statement or question.

So, depending on your topic or industry (like roofing, real estate, or property management), ChatGPT and other AI tools will need some human help to fine-tune content based on nuances. 

What Can ChatGPT Be Used For?

ChatGPT and AI tools can do more than write long-form content. If you're looking for more ways to incorporate the tool into your business communications, consider using it for:

• Writing emails

• Creating social posts

• Customer service responses

• A blog post and web content (of course)

• Product or Service descriptions

The best way to find the best uses for AI-generated text is to try it and find the ways it works best for your company. Just remember to always review content generated by any AI tool to make sure it's appropriate for your business, brand, and needs (including tone and accuracy).

Work With Human Experts for Better SEO Content Marketing Success

ChatGPT is an incredibly powerful tool that can be used for a wide range of purposes, including content creation, customer support, and social posts. While it does have limitations, its ability to generate accurate and engaging content quickly and efficiently makes it a helpful asset for a content marketing strategy.

However, it's important to remember that ChatGPT should be used in conjunction with a human-driven and implemented strategy rather than as a replacement. While it can generate content quickly and efficiently, it lacks the human touch needed to create the helpful, SEO-friendly content search engines look for to boost business website rankings. 

Ultimately, the best content marketing strategy combines AI tools like ChatGPT and an expert-driven strategy. By leveraging the strengths of both, businesses can create high-quality content that engages and informs their audience, improves their search engine rankings, and ultimately drives sales and revenue.

Geekly Media specializes in developing customized content marketing strategies that leverage our expertise, experience, and proven techniques to drive results for our clients. Whether you're looking to improve your online presence, increase your search engine rankings, or drive sales and revenue, our team can help. Reach out to Speak to a Geek about how we can help!

Learn more about how to use ChatGPT! Download our free guide, "Top 10 Ways to Use ChatGPT for Content Marketing."