One of Google Ads' most useful functions is called "Ad Extensions." Ad extensions can increase your CTR by 10–15%. Moreover, using appropriate ad extensions for your target demographic may boost your PPC (pay-per-click) campaign's visibility, user experience, and click-through rates without increasing your PPC cost.
That being said, using the wrong extensions can lead to low click-through rates (CTRs) due to their impact on your quality score. So, how can you create an effective Google Ads campaign for your property management company? Moreover, what is pay-per-click advertising for property management companies?
To help you increase the profitability and efficiency of your Google Ads campaigns, we cover all of that good stuff today.
Before we learn more about Ad extensions, let's first understand more about Google Ads. What is pay-per-click advertising for property management companies? Paid ads enable marketers in the real estate sector to bid for ad placement in a search engine's affiliate advertisements whenever a prospect searches for a real-estate-related term.
With Google Ads Ad Extensions, a marketer may supplement an ad with additional information. This information can include connections to other sites, a phone number, specials, promoted services, prices, a physical address, and more. Customers will benefit from the extra details when they research your company.
As an experienced PPC ad agency for property management companies, we've noticed some considerable benefits of using ad extensions. Here are a few of them!
Google Ad Extensions do what you'd expect them to do: make your ad longer by including more relevant information for viewers. As a result, Ad Extensions are a simple solution for increasing the visibility of your ads (and property management business) without exceeding Google Ads' character restrictions for ad copy.
The more relevant your material is to each particular search query, the better you rank in both organic and paid search results.
Incorporating ad extensions that could be relevant to your consumers increases the likelihood that your ad will outbid your competition. This is because Google's responsive search ads are optimized to demonstrate the most relevant combination of headlines, descriptions, and ad extensions on each auction to help you generate and convert more leads.
Ad extensions can boost your Ad Rank. Google likes extensions because they can provide a wider selection of ad types and include more user-specific data. In addition, Google gives ad extensions a higher rating since they are bigger advertisements tailored for relevance and boost predicted CTR (click-through rate).
With improved Ad Rank, your quality score also improves due to the increased CTR. The good news is that this ultimately reduces the cost per click (CPC).
When your cost per click (CPC) is lower, you spend less overall. The lesser your cost per click, the lower your potential cost per customer. Less money spent on generating leads means greater profit with the same budget.
There is no additional charge for using ad extensions. They are built-in tools that improve your site's discoverability, CTR, and time on page after a click.
Ad extensions may not be available for every ad. In addition, your ad extension visibility in Google Ads may be affected by variables like:
If you struggle to see available extensions when creating an ad, work with an experienced digital marketer to improve your ads.
Now that you know the importance of using ad extensions for creating effective Google Ad campaigns, it's time to choose the right one. Here are the top extensions!
Some of the most popular types of extensions need to be manually installed. While these extensions take a little longer to implement, there are more options to customize them.
Some of the best manual extensions include:
Google offers to add "automatic extensions" to your ads if it thinks doing so would boost performance. Google's algorithm is responsible for the integration of these add-ons.
The best automatic extensions include:
Choosing the right extensions for your ads is easier when working with experts to help you optimize PPC campaigns!
When running Google Ads, ad extensions can give you a significant boost. However, a single extension probably won't completely revolutionize your campaign.
To apply ad extensions appropriately and enhance your ad performance, you need a PPC ad agency for property management companies! Geekly Media has the experience property managers need to optimize this valuable marketing strategy. To learn more, Speak to a Geek!
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