How do you know if your inbound marketing and SEO efforts are working on your property management website? You should be using the power of metrics! Knowing what numbers to measure, monitor, and what ranges are normal is key to your digital marketing success.
Metrics are very overwhelming for a lot of people, even those who have worked in digital marketing for a long time. This is because metrics that you should track and what is tracked can change over time based on your needs.
We don't learn our metrics once and then never look back! Utilizing metrics requires those who track your data to be a continuous student of digital marketing to keep up with the numbers.
Are you anxious about working with metrics? Geekly Media can help! We've put together a lot of information on useful website metrics to be aware of, and we keep it up to date. When you have a question about metrics, good chances are you'll be able to find the answer in our blog. In this roundup, we've gathered our knowledge about metrics and grouped it together.
Welcome to the property management website metrics academy!
When you want to start learning about digital marketing metrics, the best place to start with is your ABCs! These ABCs are acquisition, behavior, and conversion.
These metrics tell you all about how you're drawing users to your site.
Acquisition metrics can also tell you what device your user is on—mobile or desktop—so you know how to structure your pages best to make it easier for those users to navigate your site.
Knowing how your users use your site makes it easier to make changes that will help them get to the desired action (become a lead).
What does conversion mean to you? Using your digital marketing tools to define conversions and then track them. Once you're tracking conversions—even if they are smaller steps in your funnel and not a sale—you can practice conversion rate optimization. This is the process of making small improvements based on data to increase your conversions.
Take a more in-depth dive into these topics in these blogs:
There are a few tools out there that make understanding some of these metrics a lot easier—heatmapping and the website grader tool from HubSpot.
Another easy tool is HubSpot's Website Grader. Just type in your URL, and HubSpot will give you a list of metrics you are performing well on, as well as ones that aren't quite hitting the mark.
When you fall short, they will also give you suggestions on how to improve so you can enjoy better performance and see an improvement in your related metrics as well.
Take a more in-depth dive into these topics in these blogs:
It is easy to leave metrics to the pros when you work wit Geekly Media! We handle the measuring and monitoring of metrics for you, so you don't have to worry about the details. Our property management marketing specialists will ensure that your marketing metrics are moving in the right direction.
Want to learn more or ask us some questions? Just schedule a quick discovery call with one of our team members using this link below! We're excited to help you grow better.