Your property management marketing strategy might seem complicated enough already—but are you doing everything you can to drive new traffic to your website? If you don't have a plan for utilizing paid ads in your marketing campaigns, you could be missing the benefits of an effective digital marketing tool.
Before you write off paid ads as a throw-away strategy, keep reading to learn why they should be part of every property management marketing campaign—and how to use them effectively.
The best digital marketing plans include a balance of organic and paid advertising.
Paid ads require a strategic, creative campaign, a budget, and a plan for helping leads interact with your ad.
While more clicks can mean more traffic and more business, it also means you're spending more money on the ad campaign. Paid Google advertising is also a one-time click.
What this means beyond the surface details is that without organic traffic and marketing to support your paid advertising, you'll pay more for less traffic.
This is where many marketers might question the effectiveness of paid ads versus spending advertising dollars on more rewarding efforts to capture new leads. However, with the right strategy, offer, and targeting, your paid advertising budget dollars can be well-spent.
Maybe you've tried paid ads before, and they didn't generate the traffic you needed—or didn't produce the quality of lead you were expecting. If that's the case, it can certainly feel like paid advertising is setting marketing money on fire!
However, with the right strategy in place, your next campaign could be worth your money—and more—if you generate leads that convert into a new property management client. The trick isn't to find your leads; it's to help your leads find you.
Remember, the more clicks you get, the more money you spend!
What's your offer? Without a relevant offer, your clicks won't lead to new customers. Whether you use Google Ads or Facebook Ads, the offer needs to support your property management services. It also needs to be something a new property owner can really use to enhance their bottom line.
Before you throw every possible keyword into your ad campaign, make sure they are the best keywords for your property management business.
When a visitor clicks your ad, they need an informative place to land! You'll lose a potential customer if your landing page isn't user-friendly.
If you're ready to fire up your property management marketing, it's time to get strategic with your online paid ads. With a data-driven campaign from the right research, you'll "fan the flames" of growth for your business—without burning money on paid ads that don't work!
Combine your paid strategies with your organic inbound marketing strategies, and you'll have a robust marketing plan that drives new traffic to your website!
The Geekly Media team can help you develop an effective digital marketing plan for your property management business! You can even get started for free by downloading our definitive guide to paid ads! When you know more about how to wield ads for your marketing campaigns successfully, you won't want to pass on this powerful tool!