How to Create a Landing Page that Converts

Updated November 14, 2023.

Customer conversion is the hardest part of the sale. You can get people interested quickly, but to get them to make the purchase can be complicated. It's not easy to get people to part with their money or make a big decision no matter how excellent your services are.

Geekly Media is a HubSpot Diamond company for a reason; we get our customers conversions. Here we will let you in on some of our secrets for capturing sales from carefully crafted landing pages. Before we get started, here is a link to some of the best landing pages out there listed by HubSpot. Most of these pages get high conversion because they are straightforward and simple. Now let's get into how to create a landing page! 

First of all, what is this a landing page for?

Two main types of landing pages will be covered here, a landing page where customers can sign up to download content, and a landing page where a direct sale or a request for contact is made. 

The beginning of a great landing page should entice people to read on. It should capture their attention and make them curious about what awaits them. For a content offer, the hook should be compelling and directly related to the valuable information they will receive after entering their information. Whether it's a comprehensive guide, a helpful checklist, or exclusive insider tips, the content should be positioned as a must-have resource that will solve their problems and provide them with valuable insights.

On the other hand, for a direct sale, the beginning of the landing page should highlight the key benefits or unique selling points of the product or service being offered. If there are any special discounts, limited-time offers, or exclusive deals, they should be prominently featured to catch the reader's attention and create a sense of urgency.

By emphasizing the value and benefits of the offer right from the beginning, you can immediately capture the interest of your target audience and motivate them to continue reading and take the desired action. Remember, when you create a landing page, your goal is to convince them that your offer is worth their time, money, or contact information, and by highlighting the most enticing aspects upfront, you increase the chances of conversion.

Abbreviated CTA

The first part will include an abbreviated call to action or CTA. The CTA will be presented at least twice, once in the beginning and once at the end to give people that twinge to click through or pick up the phone and call. Having the CTA in both places also allows buyers that are ready to follow through without having to get to the end of the landing page.

By strategically placing the CTA at the beginning and end of the landing page, you create multiple opportunities for your audience to take action. Whether they are immediately ready to make a purchase or need more information before committing, having the CTA readily available ensures that you capture their attention and make it easy for them to convert.

The Offer

Why

Who, what, when, where, why, no we are not writing a news article, but people want to know why they should be clicking around in the first place. Should they be on your landing page, or should they go back to watching viral fail videos on YouTube for the next three hours?

The five w's boil down to the "why," all roads lead to why; who, what, when, where is giving me the "why" to click through on this offer. No matter what the offer is, the landing page will tell them what problems you are going to solve, who is going to solve it for them, how fast they will be solved, and where this will happen. Once your customers understand this, they will know why they are moving forward with the offer.   

Description

If your "why" can be summed up in one sentence, it's important to go beyond that and provide your customers with a more detailed understanding of the results they can expect from the efforts they will make. By offering a clear and comprehensive picture of the benefits and outcomes, you can build trust and credibility with potential customers. Using visual aids on your landing page such as images or infographics can be particularly effective in conveying this information and making it more engaging for the reader.

In cases where your services or offer are more complex, when you are creating landing pages, it becomes even more crucial to strike the right balance between providing enough information and overwhelming the reader. While you want to avoid providing too little information, you also don't want to bombard them with excessive details that may confuse or discourage them. Your landing pages should focus on highlighting the key points that are most relevant to their needs and interests, and present the information in a clear and concise manner.

Remember that at this stage, you are still in the process of building rapport with the potential customer. By providing them with a deeper understanding of the results they can achieve, you are demonstrating your expertise and showing them that you understand their needs. This can help to establish a sense of trust and confidence, making them more likely to consider your offer and take the desired action on the landing page.

Overall, the goal of landing pages is to provide enough information to pique their interest and motivate them to take the next step, while also leaving some room for further exploration and discovery. By striking the right balance and effectively conveying the value of your offer, you can increase the chances of converting potential customers into loyal buyers.

Show Your Potential Customer What They Are Getting

There is no need to overwhelm your potential customers with exhaustive details, but it is crucial to show them that you understand the importance of providing relevant information. This part of the landing page serves as a gentle reminder that your customers care about the specifics. For example, if you are offering a free grill upon signing up for a year of service, showcase the various high-quality grills they can choose from right on the landing page. Seeing the options visually will help them envision the value of the offer and make them more likely to take action.

By incorporating these specific details into your landing page, you are catering to the needs and preferences of your potential customers. This attention to detail demonstrates your commitment to providing a valuable and personalized experience, which can significantly increase the likelihood of conversion. Remember, the devil is in the details, and by showcasing the right details on your landing page, you can successfully capture the interest and trust of your target audience.

Questionable Action

Put your customers, or potential customers' minds at rest by making sure that they know their information is safe with you. Tell them precisely what the information will be used for and what will take place after they hit send on your landing page.

In today's digital age, privacy concerns are at the forefront of everyone's minds. People want to know that their personal information is being handled securely and responsibly. As a business, it is crucial to address these concerns and reassure your customers that their data is safe in your hands.

Remember, privacy is a sensitive topic, and by being open and honest about how you handle customer information, you can build trust and credibility. This, in turn, increases the likelihood of conversion and fosters long-term customer loyalty. So, put your customers' minds at rest by assuring them that their information is safe with you, and watch as your landing page conversions soar.

Call To Action

This is where you tell them what action you are looking for them to take. Do a quick review with a compelling headline and keep it simple. Successful CTAs have used similar language for years. One thing that you should remember not to do is to have customers fill out multiple forms or request that they click through to more landing pages. This will become annoying, and people will give up easily.  

To create landing page that converts, start with a mini CTA for those that want to click through and don't want to bother reading the rest, also for those that need the extra stimulation. Next, you want to explain why the offer makes sense, be descriptive about it, and offer a glimpse at the final product. Make sure to add something about how customer information is handled, and then close with your awesome CTA!