Digital Content Marketing Tool: What Is a ChatGPT Prompt?

In digital content marketing for property management, real estate, or roofing (for example), staying ahead of the competition is crucial. The ability to create engaging and informative content that resonates with your target audience can make all the difference in driving traffic and generating leads. 

This is where ChatGPT can come into play. ChatGPT is an advanced language model developed by OpenAI that uses artificial intelligence to generate human-like responses to prompts or queries. 

So, what are ChatGPT prompts, and how can property managers and small business marketers use them to generate the content they need? Keep reading for insights!

What is ChatGPT?

ChatGPT is a state-of-the-art language model that utilizes deep learning techniques to understand and respond to natural language. It has been trained on a vast amount of text data from the internet, making it proficient in various topics and able to provide coherent and contextually relevant responses. 

This powerful tool has the potential to revolutionize the way content is created, making it easier for content marketers to generate compelling copy and engage with their audience.

What is a ChatGPT Prompt?

A ChatGPT prompt is a specific query or instruction provided to the language model to generate a response. The prompt sets the context and guides the AI in understanding the desired output.

With ChatGPT, you can leverage prompts to generate content ideas, draft blog posts, create marketing materials, and much more. By providing a clear and concise prompt, you can harness the power of artificial intelligence to generate high-quality content quickly and efficiently.

What Are Some Examples of Prompts for Marketing?

To illustrate the potential of ChatGPT prompts in content marketing, let's explore some examples of how it can be used in different scenarios:

SEO Blog Titles for a Real Estate Agent

Real estate agencies can use prompts to generate blog titles about relevant real estate topics. 

• Prompt Example: Please provide me with a list of the top SEO blog titles for a real estate agent talking to buyers in [area]. 

• Example Response: 

  • "10 Tips for First-Time Homebuyers in [Area]" 

  • "The Ultimate Guide to Buying a Home in [Area]" 

  • "Exploring the Best Neighborhoods in [Area] for Homebuyers" 

  • "How to Navigate the Competitive Real Estate Market in [Area]" 

  • "The Importance of Working with a Local Real Estate Agent in [Area]"

CTA Messages for a Free Roof Inspection Offer

ChatGPT can help roofing companies with CTA (call to action) language for a free roof inspection offer. 

• Prompt: Make 5 distinct CTA messages for my Free Roof Inspection offer. 

• Example Response: 

  • "Protect Your Home from Costly Repairs: Schedule Your Free Roof Inspection Now!"

  • "Don't Wait Until It's Too Late. Claim Your Free Roof Inspection Today!" 

  • "Ensure the Safety of Your Home! Book Your Free Roof Inspection." 

  • "Get Peace of Mind. Take Advantage of Our Free Roof Inspection Offer." 

  • "Discover Hidden Roofing Issues. Sign Up for Your Free Inspection."

Blog on Tenant Screening for Property Owners

Use ChatGPT to generate blog content for property management marketing. 

• Prompt: Write a blog about tenant screening for property owners. 

• Example Response: A detailed and informative blog post covering various aspects of tenant screening, such as conducting background checks, verifying employment and income, checking rental history, and establishing criteria for selecting reliable tenants. The post would also provide tips and best practices for property owners to minimize risks and find responsible tenants.

A List of Common Challenges Faced by Home Sellers in [Area]

Successful, high-ranking blog topics for real estate brokerages can address common challenges faced by home sellers. Use ChatGPT to help generate a list of common pain points and challenges. 

• Prompt: List common challenges faced by home sellers in [area]. 

• Example Response: 

  • "Pricing the Home Competitively in the [Area] Market" 

  • "Preparing Your Home for Showings and Staging" 

  • "Navigating the Negotiation Process with Potential Buyers" 

  • "Dealing with Home Inspections and Repair Requests"

  •  "Managing the Stress of Selling a Home and Moving"

YouTube Descriptions for a Video

ChatGPT can be an excellent resource for developing descriptions for YouTube videos. 

• Prompt: Generate 5 different YouTube descriptions for our video about [Topic]. 

• Example Response: 

  • "Discover the Secrets of [Topic] in . . ."

  • "Join us as we delve into the fascinating world of [Topic]. Learn the ins and outs, expert tips, and practical advice to master [Topic]."

  • "Looking to expand your knowledge of [Topic]? Our video has you covered! Explore the depths of [Topic] and unlock new insights and strategies."

  • "Unleash your creativity with our captivating video on [Topic]. Dive into a world of inspiration and discover innovative approaches to [Topic]."

  • "Get ready to be amazed by our eye-opening video on [Topic]. From beginner-friendly tips to advanced techniques, we've got you covered."

  • "Calling all [Topic] enthusiasts! Don't miss out on our thought-provoking video that explores the latest trends and developments in [Topic]."

Make Sure Responses Are Relevant

Using ChatGPT prompts will deliver no shortage of content, topic ideas, and more. However, before you take what the content marketing tool generates and run with it, make sure it's relevant to your business and audience. 

As we always recommend when using any AI content-generating tools, human intervention, and direction are required for best SEO results. AI tools have general knowledge of subject matters like roofing, property management, and real estate. However, to get specific, relevant content that delivers more traffic to your website, you'll need to guide the tool and edit the content for human consumption and the best results.

Also, keep in mind that using the exact prompts above or your own prompts will yield multiple varying responses. Chances are, plugging in the same prompt more than once will generate different results every time. 

Be discerning in what you use from AI content generators. If your first attempt at a prompt doesn't deliver the ideas or content you need, work with the tool to finesse the response (or start over)! It can take some trial and error to get exactly what you need. 

Work With a Content Marketing Agency for SEO-Driven Content

If you're ready to build a successful content marketing strategy to generate more traffic and leads, Geekly Media can help. Our team of experts understands the importance of engaging content to create compelling copy that resonates with your audience.

Geekly Media specializes in content marketing and search engine optimization for property managers, real estate agents, roofing contractors, and other small businesses. Reach out to Speak to a Geek and learn how we can help you grow your business!

Want more tips for using ChatGPT? Download our free resource, "Top 10 Ways to Use ChatGPT for Content Marketing."