A Guide to Property Management Marketing: Blogging

Property management blogging begins with great content! What is great content? Usually, it is content that answers the questions that property owners have when they are considering whether they need to hire a property manager, and then who to hire (you, if you answer their questions!). 

Usually, you can start with your sales team and answer their most common questions, but where do you find content for your property management blog?

Vlogging is one of the many ways to turn your existing blog ideas into more content, and adding a video to your blogs is incredibly easy! If you already wrote the blog, you'll be familiar with the content, so recording a quick two-minute video to add to your blog will be a piece of cake.

• You can post that vlog to your YouTube channel, share it on social media, and more.
• Plus, of course, adding it to your blog post gives those who would rather watch than read exactly what they're looking for.

It is important to keep your content relevant and up-to-date, or you'll risk losing hard-earned placement to your competitors who are keeping their content fresh.

• Google regularly releases algorithm updates meant to improve their search results and help users find the best information.
• The best information is not only relevant but timely—and a blog post from two years ago is going to be older information than one from two weeks ago.
• Google recommends keeping your blog posts up to date and removing content that is no longer accurate.